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TrueAction™, a GSI Commerce company (Nasdaq: GSIC), today announced that Stuart Bogaty has joined the company as vice president of interactive marketing services. In this role, Bogaty will focus on executing innovative media opportunities that will deliver value and drive incremental revenue for TrueAction clients. The move punctuates an aggressive year for TrueAction as it continues to expand its presence and service offerings.

“Stuart has a long track record of building great brands,” said Nick Pahade, president of TrueAction. “His focus in social media and role in digital marketing makes him an invaluable resource and a great addition to our New York City team.”

As vice president of interactive marketing services, Bogaty will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.

Prior to joining TrueAction, Bogaty held key senior management positions at companies within WPP, including, OgilvyOne, mOne, and neo@ogilvy. At mOne, Bogaty started the search engine marketing practice. Most recently, Bogaty was executive vice president and global managing partner at Universal McCann, a full service media agency, where he was responsible for driving all North American digital media for Johnson & Johnson. In his new role, Bogaty will report directly to Pahade.

“TrueAction is a new breed of agency that behaves like a client side resource with a singular focus on driving results,” said Bogaty. “It is very exciting to be a part of a company that is leading a much needed change in the agency/client paradigm.”

TrueAction is transforming the advertising world with a new approach known as reflex marketing that contends that all actions have a transactional value whether it be monetary, physical, or emotional. The company aims to understand what turns users' attentions into actions -- actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

About TrueAction

TrueAction™(www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

About GSI Commerce

GSI Commerce® (www. gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

GSI Commerce Inc. (Nasdaq: GSIC) today introduced TrueAction™, the new face of its full-service agency. Formerly known as gsi interactive℠, TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, kate spade, and Christopher & Banks. The new moniker reflects the company's focus on offering innovative marketing solutions that have driven millions of dollars in e-commerce transactions.

TrueAction's new brand identity represents the collective knowledge of an agency built on understanding what turns users' attentions into actions – actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

“TrueAction, as a brand, is all about forging new ways of understanding online consumers in order to maximize user satisfaction and client revenue. Reflex Marketing is our philosophy that all actions have a transactional value whether it be monetary, physical or emotional,” explains TrueAction president Nick Pahade. “It's about the combination of all disciplines into one true view of what users are doing and what is helping them accomplish their tasks.”

One TrueAction advancement is their state-of-the-art Usability Lab, a Reflex Marketing tool developed by noted user-research expert Michael Summers. Among many programs, the Usability Lab utilizes a live focus group where real consumers can provide detailed feedback on aspects including digital marketing, design, and functionality. The Usability Lab includes the latest eyetracking and remote testing technologies that allow TrueAction to help clients make decisions based on data not assumptions. Click here for a video of how the Usability Lab works.

“Understanding what makes someone 'truly' purchase anything is the key to growth. By working with brands in ways that range the emotional and transactional experience, we can understand why some ideas succeed and others don't - whether it's a big concept or a small tweak to a design,” said Dorian Sweet, TrueAction's vice president and executive creative director.

TrueAction's rebranding follows a period of strong organic and strategic growth including the recent opening of their New York City office. To complement their marketing services offering, GSI also acquired two outside firms in 2009; a web site design and marketing firm based in the San Francisco Bay area, Silverlign Group Inc., and Pepperjam, a full-service affiliate marketing network.

“TrueAction, in the past year, has been building a powerful agency model based on our e-commerce expertise and by hiring the best in the industry.” said Michael Rubin, CEO of GSI Commerce. “As GSI and its companies continue to grow and expand, TrueAction's solutions reinforce our commitment to driving more revenue for our client base.”

About TrueAction

TrueAction™(www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

About GSI Commerce

GSI Commerce® (www. gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce and multichannel solutions, today announced it has acquired certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency which specializes in search. The acquisition will expand the breadth and depth of GSI’s interactive marketing services capabilities and its reach into existing and new vertical markets. Pepperjam will benefit from GSI’s scale and market-leading position in e-commerce and marketing services. Terms of the deal were not disclosed.

"The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance growth opportunities for both GSI and our clients," said Michael G. Rubin, chairman, president and CEO of GSI. "Affiliate marketing is a powerful interactive marketing tool. Last year, our affiliate marketing channel generated more than $100 million in sales for our clients. By owning our own affiliate network, we believe we can more rapidly drive innovation and service enhancements to our clients while also expanding our marketing services offering to a broader universe of prospective clients. We expect the affiliate business to represent an important opportunity over time."

According to independent firm Forrester Research Inc.'s April 2009 report, "Online Marketing Benchmarks For Internet Retailers,” online retailers spend 20 percent of their online advertising budgets on affiliate marketing and online marketplaces.

"GSI's entrance into the affiliate network business could provide online retailers with a powerful combination of integrated e-commerce and marketing services," said Bob O’Keefe, senior director of NFL Direct. "We’re excited about the acquisition and we believe that GSI will help grow our overall affiliate business by taking the Pepperjam network to the next level."

Pepperjam, located in Wilkes-Barre, Pa., has 48 employees and will operate as a separate business unit of gsi interactive℠, reporting to Nick Pahade, president of gsi interactive.

The Pepperjam network offers many innovative affiliate marketing features that represent key points of differentiation compared to other alternatives, including:

• The Pepperjam Network Transparency System provides advertisers with the disclosure of important information, including reliable contact information, promotional methods, Web site(s), and marketing potential. The system allows advertisers to have more confidence in and more control over the affiliates Page 2 of 3 / GSI Commerce Acquires Pepperjam within their respective affiliate program and also empowers affiliates to build stronger, more profitable advertiser relationships.
• Pepperjam’s premier product feed and store builder technology features products from hundreds of top Internet retailers and allows affiliates to build dynamic e-commerce storefronts in less than 30 seconds.
• The ability for affiliates and advertisers to communicate with each other in real-time through a service called Pepperjam Chat™.
• Source-level tracking and reporting, which is beneficial to search marketing and helps sophisticated affiliates that want to track commissions at the keyword level.
• Pepperjam ADS, a widget that affiliates can use to serve customized contextual ads from one or more network advertisers concurrently.
• A recruitment feature that enables clients to search for new affiliate recruits by categories, by status (pending, not joined), by transparency ranking and by method of promotion.

"This is a great fit for Pepperjam and the hundreds of clients and thousands of affiliates that we serve," said Kristopher B. Jones, president of Pepperjam. "We are teaming with the leading provider of e-commerce and marketing services which will provide us with strategic guidance and the opportunity to grow our affiliate network."

"Affiliate marketing is a proven and cost-effective channel for online retailers and marketers," said Pahade. "Pepperjam is a young and growing company with tremendous potential. In addition to the network, we are also excited that this acquisition expands our presence in agency services for affiliate marketing and search, areas where we already have a meaningful and growing business." Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal.

About GSI Commerce

GSI Commerce© (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive© and e-Dialog (www.e-Dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “look forward to,” “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “could,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule,” “designed,” “future,” “discussions,” “if,” “objective,” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of the establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to Page 3 of 3 / GSI Commerce Acquires Pepperjam timely and successfully develop, maintain and protect its technology, confidential and proprietary information and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

gsi interactive℠, the digital marketing services agency of leading e-commerce solutions provider, GSI Commerce Inc. (Nasdaq: GSIC), today announced it has acquired Silverlign Group Inc., an award-winning integrated marketing strategy and design agency based in the San Francisco Bay Area. The acquisition establishes a West Coast presence for gsi interactive and adds several new client relationships.

“The acquisition of Silverlign is a strategic fit and complements our growing digital agency business,” said Nick Pahade, president of gsi interactive. “It provides our agency with a successful and highly talented West Coast team that delivers award-winning work for clients. In addition to Silverlign’s history of growth, we gain several new client relationships and we add resources and new solutions for current gsi interactive clients.”

“We are very excited to become a part of GSI’s interactive marketing services division and we look forward to immediately contributing our experience and expertise to gsi interactive as it grows its opportunity in this space,” said Randy E. Basso, president and strategy director of Silverlign. “This is an excellent fit for our agency and for our clients as we become part of an organization that has been successful in helping retailers and brands grow their businesses in a digital world.”

Terms of the deal were not disclosed. Silverlign will operate as a stand-alone subsidiary of gsi interactive and the agency’s two founders, Basso and Tim Kain, the agency’s executive creative director, will continue to lead Silverlign’s operations and report to Pahade. This acquisition follows gsi interactive’s expansion into New York City with the opening of an office there in March.

Silverlign’s core competencies include research and strategy, integrated design and digital solutions. Based on these strengths, the agency provides integrated brand and marketing strategy, Web strategy and design, brand communications and advertising, online marketing, search engine optimization, user experience and usability, and emerging media services. The majority of the agency’s business is generated from clients in the consumer retail, travel and technology industries.

Silverlign was established in 2001 by founders and current owners Basso and Kain. Silverlign employs approximately 25 full-time professionals that provide integrated strategy and design agency services to approximately 23 clients.

Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal.

About GSI Commerce

GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog (www.e-Dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “look forward to,” “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “could,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule,” “designed,” “future,” “discussions,” “if,” “objective,” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic clients and suppliers and the timing of the establishment, extension or termination of its relationships with strategic clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Nick Pahade, president of gsi interactive℠, a division of GSI Commerce Inc. (Nasdaq: GSIC), today announced that the digital agency has opened an office in New York to better serve its clients. gsi interactive provides a comprehensive suite of digital solutions, including strategy, usability, design, marketing, photography, content development, and emerging media.

The new office is located in the SoHo section of Manhattan and marks the first satellite office for gsi interactive, located in King of Prussia, Pa. The opening of the office reflects the growing focus in the digital space for the company and its client base, as well as the increase in the number of clients in and around the New York area.

“The new location allows us to accommodate the growing needs of our current New York clients, while enabling us to expand our reach and presence in the tri-state area,” said Nick Pahade. “We are always striving to make improvements and look for ways to invest in areas that will ultimately benefit our clients. The New York area, with its abundance of experienced professionals, also offers us an opportunity to add additional talent to our team.”

About GSI Commerce

GSI Commerce® (http://www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forwardlooking statements. Actual results might differ materially from what is expressed or implied by these forwardlooking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.