news
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Skullcandy Selects TrueAction to Provide Digital Marketing Services for Lifestyle Audio Devices and Accessories
06.29.2010
KING OF PRUSSIA, Pa., June 29, 2010 – Skullcandy, one of the leading audio headset manufacturers in the world, has selected TrueAction™, a full-service digital agency within the GSI Commerce (Nasdaq: GSIC) Marketing Services division to provide digital marketing solutions for the company’s line of lifestyle audio devices and accessories. Under the agreement, TrueAction will provide a variety of services, including paid search, comparison shopping, affiliate marketing, and online advertising.
“We love TrueAction’s laser-like focus on driving the absolute best results for their clients and their savvy digital marketing skills, which is why we’ve chosen TrueAction to help drive Skullcandy’s online initiatives,” said Brett Barlow, director of interactive marketing. “We are confident that TrueAction’s wealth of experience and e-commerce expertise will help us take our online business to another level.”
“Skullcandy is redefining personal audio around the world and we’re excited to be partnering with such a distinct, leading brand,” said Gerry McGoldrick, vice president of interactive marketing services for TrueAction. “Through TrueAction’s proven digital marketing solutions, we’ll be able to create experiences that will bring Skullcandy consumers closer to the products they love.”
Recently, GSI’s Marketing Services division, which includes TrueAction and e-Dialog, was ranked by Advertising Age in the Top 15 U.S. Digital Agencies among more than 900 agencies. In 2009, TrueAction’s innovative marketing solutions drove millions of dollars in e-commerce transactions for its client portfolio of more than 50 of the world’s leading brands and retailers.
About TrueAction
TrueAction (www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. GSI offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, GSI provides brands and retailers a platform for online private sales through RueLaLa.com.Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements. -
Advertising Age Ranks GSI Interactive Marketing Services in Top 15 U.S. Digital Agencies According to 2010 Annual Rankings Survey
05.20.2010
KING OF PRUSSIA, Pa., May 20, 2010 – In its annual report of the top advertising agencies by revenue, Advertising Age has ranked GSI Commerce’s Interactive Marketing Services division, which includes TrueAction™ and e-Dialog, in the Top 15 U.S. Digital Agencies in the industry.
The 2010 Ad Age Agency Report was compiled via the Ad Age DataCenter. Based on revenue from 2009, TrueAction and e-Dialog were ranked among more than 900 advertising, marketing-services and digital media agencies. The report appeared in both Ad Age’s print edition and on AdAge.com.
“It is a great honor for TrueAction and e-Dialog to be ranked* among the top digital agencies in the U.S.,” said Chris Saridakis, chief executive officer of GSI’s Interactive Marketing Services Segment. “This is an indication of the level of quality and commitment that brands and retailers can expect from our interactive marketing services businesses. Our growth is rooted in the partnerships we form with clients, our technology-driven marketing services, and the tireless efforts of our employees to drive measurable results. We’re very proud of this achievement.”
“GSI’s full suite of marketing services, through TrueAction’s marketing and design services and e-Dialog’s e-mail technology, has enabled us to create an online destination that effectively engages our fans and keeps them coming back,” said Josh Feinstein, NFL Direct Marketing Manager. We are able to leverage what we are doing on nflshop.com and provide relevant, consistent messages across all channels. TrueAction and e-Dialog have helped us successfully reach our fan base and grow our brand online.”
The Interactive Marketing Services segment contributed annual revenue of $127.6 million in 2009, up from $26.9 million in 2007, and has approximately 800 employees. In addition, Ad Age has ranked TrueAction and e-Dialog in two other categories, including Top U.S. CRM/Direct Marketing Agencies and Top U.S. Agencies from All Disciplines.
About TrueAction
TrueAction™ (http://www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.About e-Dialog
e-Dialog (www.e-dialog.com) empowers many of the world’s most recognized brands to meaningfully connect with customers via e-mail, social networks, mobile devices, e-commerce and at the point of sale. e-Dialog’s multichannel suite gives marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. e-Dialog is a wholly owned subsidiary of GSI Commerce Inc.About GSI Commerce
GSI Commerce® (Nasdaq: GSIC) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. The company offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, GSI provides brands and retailers a platform for online private sales through RueLaLa.com.Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements to be made during the presentation, including those in the tape recording, live audio and live Webcast of the presentation, other than statements of historical fact, are or will be forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements. -
GSI Commerce Appoints Online Ad Veteran Stephen Denton as President of GSI Media, Inc.
04.20.2010
KING OF PRUSSIA, Pa., April 20, 2010 – GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of ecommerce and multichannel solutions, today announced that Stephen Denton has joined the company as president of GSI Media, Inc., where he will oversee the operations and strategic direction of the company. The Pepperjam affiliate network, acquired by GSI last year, will operate under the GSI Media brand. GSI Media is a separate business unit of TrueActionTM, GSI’s digital design and marketing agency, reporting to Nick Pahade, president of TrueAction and CEO of GSI Media.
“GSI Media, Inc. was created during the acquisition of the Pepperjam affiliate network with the goal of combining leading media networks under one roof to drive optimal value for clients," said Pahade." Steve is one of the most respected and experienced leaders in the affiliate marketing and ad network industry. The affiliate network can drive significant traffic for our clients and hiring Steve is proof positive of our seriousness and vision to grow the network over time, financially and geographically. We feel very fortunate to have Steve join our team.”
As president of GSI Media, Denton will lead and manage the company’s affiliate network, Pepperjam, as well as shape and drive the direction of the overall GSI Media business unit. In 2009, GSI Commerce acquired the Pepperjam affiliate marketing network to expand the breadth and depth of TrueAction’s marketing services capabilities. Since the acquisition, several of GSI clients, including Modell’s and Shop.NHL.com, have successfully transitioned over to the Pepperjam affiliate network.
“Leveraging top tier marketing services is critical to online success, and GSI Media will represent the opportunity to coordinate GSI’s current network, Pepperjam, with other media networks in the future,” said Denton. “GSI offers clients a unique end-to-end e-commerce solution, and I’m excited for the opportunity to provide clients with a performance-based media network that is aligned with their brand and e-commerce goals.”
Denton has over 11 years of digital media experience and 20 years of successfully leading sales and marketing teams. Prior to joining GSI Media, Denton helped clients manage and monetize cross media marketing solutions as senior vice president of Cross Commerce Media. Prior to Cross Commerce Media, Denton was president at Linkshare Corporation, a leading performance marketing network provider, where he was responsible for all client facing operations including sales, merchant services, affiliate development, search, and marketing. Denton also served in key leadership roles at FedEx Corporate Services, The Times-Mirror Company, and PepsiCo.
As part of the transition, Pepperjam founder, Kristopher B. Jones, will be leaving the organization to pursue other opportunities but has agreed to continue to act as an advisor to the company for a period of time. “Kris has made great contributions to the affiliate industry and to the success of Pepperjam. We wish him the best of luck in his future endeavors,” said Pahade.
About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.About TrueAction
TrueActionTM (http://www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,”“prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the ability of GSI Commerce to successfully integrate its acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements. -
GSI Commerce Selects Chris Saridakis as Chief Executive Officer of Marketing Services Segment
04.14.2010
KING OF PRUSSIA, Pa., April 14, 2010 – GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce and interactive marketing solutions, today announced that Chris Saridakis has been appointed as chief executive officer of the company’s Marketing Services segment. In this capacity, Saridakis will oversee GSI’s existing marketing services businesses, e-Dialog and TrueAction, and will execute the company’s overall marketing services growth strategy, including the addition of new business lines, geographic expansion and further acquisitions.
Since announcing marketing services as a growth initiative in 2007, the segment has emerged as an important contributor to GSI’s growth and profitability, fueled by strong organic growth and the acquisitions of e-Dialog, Silverlign and Pepperjam. The Marketing Services segment contributed annual revenue of $127.6 million in 2009, up from $26.9 million in 2007, and has approximately 800 employees.
Saridakis joins GSI from Gannett Co., Inc., a leading news and information service, where he served as senior vice president and chief digital officer since 2008 and head of Gannet Marketing Services. Prior to his role with Gannett, Saridakis was CEO of PointRoll, and helped build the company into the leader in rich media, serving the world’s top creative and media ad agencies. Previous to PointRoll, Saridakis served as senior vice president and general manager of DoubleClick’s Global TechSolution division, during which time he expanded the company’s global footprint.
“Marketing services represents a tremendous opportunity for GSI with the dramatic shift of marketing dollars moving from traditional channels to online. Given the enormous void that currently exists in the online industry for an end-to-end marketing services company, I am looking forward to having Chris build this segment into the global leader in the space,” said Michael G. Rubin, founder and CEO of GSI. “Our e-commerce clients – and the industry as a whole – are becoming more sophisticated when it comes to interactive marketing. With the addition of Chris leading this segment, our clients can expect to gain further benefits from our cutting-edge, effective and measurable marketing solutions.”
“We are in the midst of a shift in consumer behavior, with people spending more time than ever online,” said Saridakis. “GSI is uniquely suited to lead the industry in responding to this shift by developing innovative marketing products on a global scale, including emerging areas such as mobile, social and data-driven products and services. Working with Michael Rubin and the rest of the GSI team is a fantastic opportunity for me to bring new marketing solutions to GSI clients—who are some of the leading brands in the world.”
Saridakis will officially join GSI on May 17, 2010, and report directly to Rubin.
About GSI Commerce
GSI Commerce® is the leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueActionTM and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements. -
TrueAction Expands its Agency Services to Europe
03.01.2010
KING OF PRUSSIA, Pa., Mar. 1, 2010 - TrueAction™, a GSI Commerce company (Nasdaq: GSIC), today announced the expansion of its portfolio into international markets with the redesign and launch of Peak Performance’s online store (http://www.peakperformance-store.com). Peak Performance is the largest sportswear outfitter in Sweden and one of the 11 fashion apparel brands of IC Companys, a worldwide designer and seller of men’s and women’s clothing.
The launch marks TrueAction’s first foray into international online commerce, an effort intended to complement its U.S. client portfolio. TrueAction leveraged Peak Performance’s history and reputation as the leading Swedish sportswear outfitter to imbue the newly redesigned site with the “expert friend” persona, giving customers a more fluid, friendly, and effortless online shopping experience. Other features of the new site include:
- Instant color switching of product at zoom-level view
- Embedded video content to leverage sponsorships
- Family page color swatching
- Horizontal family page layout
- Flexible layout to accommodate translation for localized global sites
“The redesign of Peak Performance’s shopping experience has been an excellent complement to one of our most successful brands,” said Jesper Arvidsson, e-commerce manager at IC Companys in Denmark. “General reaction has been very positive and we are excited to see that turn into more success for the channel.”
The Peak Performance shop redesign is in part based on the concept of reflex marketing, a term coined by TrueAction to describe the understanding of what turns users’ attentions into actions – actions that grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.
“Offline fashion brands and online commerce are now past their adolescence,” said Dorian Sweet, vice president and executive creative director of TrueAction. “Our goal was to extend Peak Performance’s brand equity through appropriate use of copy, functionality, and design to elevate their product promise and drive sales.”
About TrueAction
TrueAction™(www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.
About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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TrueAction Boosts Its Madison Avenue Presence with Hiring of Stuart Bogaty as Vice President of Interactive Marketing Services
11.24.2009
KING OF PRUSSIA, Pa., Nov. 24, 2009 – TrueAction™, a GSI Commerce company (Nasdaq: GSIC), today announced that Stuart Bogaty has joined the company as vice president of interactive marketing services. In this role, Bogaty will focus on executing innovative media opportunities that will deliver value and drive incremental revenue for TrueAction clients. The move punctuates an aggressive year for TrueAction as it continues to expand its presence and service offerings.
“Stuart has a long track record of building great brands,” said Nick Pahade, president of TrueAction. “His focus in social media and role in digital marketing makes him an invaluable resource and a great addition to our New York City team.”
As vice president of interactive marketing services, Bogaty will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.
Prior to joining TrueAction, Bogaty held key senior management positions at companies within WPP, including, OgilvyOne, mOne, and neo@ogilvy. At mOne, Bogaty started the search engine marketing practice. Most recently, Bogaty was executive vice president and global managing partner at Universal McCann, a full service media agency, where he was responsible for driving all North American digital media for Johnson & Johnson. In his new role, Bogaty will report directly to Pahade.
“TrueAction is a new breed of agency that behaves like a client side resource with a singular focus on driving results,” said Bogaty. “It is very exciting to be a part of a company that is leading a much needed change in the agency/client paradigm.”
TrueAction is transforming the advertising world with a new approach known as reflex marketing that contends that all actions have a transactional value whether it be monetary, physical, or emotional. The company aims to understand what turns users' attentions into actions -- actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.
About TrueAction
TrueAction™(www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.
About GSI Commerce
GSI Commerce® (www. gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog Inc. (www.e-dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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gsi interactive Rebrands as TrueAction on the Philosophy of Reflex Marketing
11.03.2009
KING OF PRUSSIA, Pa., Nov. 3, 2009 - GSI Commerce Inc. (Nasdaq: GSIC) today introduced TrueAction™, the new face of its full-service agency. Formerly known as gsi interactive℠, TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, kate spade, and Christopher & Banks. The new moniker reflects the company's focus on offering innovative marketing solutions that have driven millions of dollars in e-commerce transactions.
TrueAction's new brand identity represents the collective knowledge of an agency built on understanding what turns users' attentions into actions – actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.
“TrueAction, as a brand, is all about forging new ways of understanding online consumers in order to maximize user satisfaction and client revenue. Reflex Marketing is our philosophy that all actions have a transactional value whether it be monetary, physical or emotional,” explains TrueAction president Nick Pahade. “It's about the combination of all disciplines into one true view of what users are doing and what is helping them accomplish their tasks.”
One TrueAction advancement is their state-of-the-art Usability Lab, a Reflex Marketing tool developed by noted user-research expert Michael Summers. Among many programs, the Usability Lab utilizes a live focus group where real consumers can provide detailed feedback on aspects including digital marketing, design, and functionality. The Usability Lab includes the latest eyetracking and remote testing technologies that allow TrueAction to help clients make decisions based on data not assumptions. Click here for a video of how the Usability Lab works.
“Understanding what makes someone 'truly' purchase anything is the key to growth. By working with brands in ways that range the emotional and transactional experience, we can understand why some ideas succeed and others don't - whether it's a big concept or a small tweak to a design,” said Dorian Sweet, TrueAction's vice president and executive creative director.
TrueAction's rebranding follows a period of strong organic and strategic growth including the recent opening of their New York City office. To complement their marketing services offering, GSI also acquired two outside firms in 2009; a web site design and marketing firm based in the San Francisco Bay area, Silverlign Group Inc., and Pepperjam, a full-service affiliate marketing network.
“TrueAction, in the past year, has been building a powerful agency model based on our e-commerce expertise and by hiring the best in the industry.” said Michael Rubin, CEO of GSI Commerce. “As GSI and its companies continue to grow and expand, TrueAction's solutions reinforce our commitment to driving more revenue for our client base.”
About TrueAction
TrueAction™(www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world's leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.
About GSI Commerce
GSI Commerce® (www. gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog Inc. (www.e-dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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GSI Commerce Acquires Pepperjam
09.01.2009
KING OF PRUSSIA, Pa., and WILKES-BARRE, Pa., Sept. 1, 2009 - GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce and multichannel solutions, today announced it has acquired certain assets of the Pepperjam affiliate marketing network and the Pepperjam full-service, interactive marketing agency which specializes in search. The acquisition will expand the breadth and depth of GSI’s interactive marketing services capabilities and its reach into existing and new vertical markets. Pepperjam will benefit from GSI’s scale and market-leading position in e-commerce and marketing services. Terms of the deal were not disclosed.
"The acquisition of Pepperjam is a strategic extension of our marketing services business that we believe will enhance growth opportunities for both GSI and our clients," said Michael G. Rubin, chairman, president and CEO of GSI. "Affiliate marketing is a powerful interactive marketing tool. Last year, our affiliate marketing channel generated more than $100 million in sales for our clients. By owning our own affiliate network, we believe we can more rapidly drive innovation and service enhancements to our clients while also expanding our marketing services offering to a broader universe of prospective clients. We expect the affiliate business to represent an important opportunity over time."
According to independent firm Forrester Research Inc.'s April 2009 report, "Online Marketing Benchmarks For Internet Retailers,” online retailers spend 20 percent of their online advertising budgets on affiliate marketing and online marketplaces.
"GSI's entrance into the affiliate network business could provide online retailers with a powerful combination of integrated e-commerce and marketing services," said Bob O’Keefe, senior director of NFL Direct. "We’re excited about the acquisition and we believe that GSI will help grow our overall affiliate business by taking the Pepperjam network to the next level."
Pepperjam, located in Wilkes-Barre, Pa., has 48 employees and will operate as a separate business unit of gsi interactive℠, reporting to Nick Pahade, president of gsi interactive.
The Pepperjam network offers many innovative affiliate marketing features that represent key points of differentiation compared to other alternatives, including:
- The Pepperjam Network Transparency System provides advertisers with the disclosure of important information, including reliable contact information, promotional methods, Web site(s), and marketing potential. The system allows advertisers to have more confidence in and more control over the affiliates Page 2 of 3 / GSI Commerce Acquires Pepperjam within their respective affiliate program and also empowers affiliates to build stronger, more profitable advertiser relationships.
- Pepperjam’s premier product feed and store builder technology features products from hundreds of top Internet retailers and allows affiliates to build dynamic e-commerce storefronts in less than 30 seconds.
- The ability for affiliates and advertisers to communicate with each other in real-time through a service called Pepperjam Chat™.
- Source-level tracking and reporting, which is beneficial to search marketing and helps sophisticated affiliates that want to track commissions at the keyword level.
- Pepperjam ADS, a widget that affiliates can use to serve customized contextual ads from one or more network advertisers concurrently.
- A recruitment feature that enables clients to search for new affiliate recruits by categories, by status (pending, not joined), by transparency ranking and by method of promotion.
"This is a great fit for Pepperjam and the hundreds of clients and thousands of affiliates that we serve," said Kristopher B. Jones, president of Pepperjam. "We are teaming with the leading provider of e-commerce and marketing services which will provide us with strategic guidance and the opportunity to grow our affiliate network."
"Affiliate marketing is a proven and cost-effective channel for online retailers and marketers," said Pahade. "Pepperjam is a young and growing company with tremendous potential. In addition to the network, we are also excited that this acquisition expands our presence in agency services for affiliate marketing and search, areas where we already have a meaningful and growing business." Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal.
About GSI Commerce
GSI Commerce© (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive© and e-Dialog (www.e-Dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “look forward to,” “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “could,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule,” “designed,” “future,” “discussions,” “if,” “objective,” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of the establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to Page 3 of 3 / GSI Commerce Acquires Pepperjam timely and successfully develop, maintain and protect its technology, confidential and proprietary information and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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gsi interactive Expands Digital Agency Footprint with Acquisition of West Coast-Based Silverlign
04.06.2009
KING OF PRUSSIA, Pa., and CAMPBELL, Calif., April 6, 2009 – gsi interactive℠, the digital marketing services agency of leading e-commerce solutions provider, GSI Commerce Inc. (Nasdaq: GSIC), today announced it has acquired Silverlign Group Inc., an award-winning integrated marketing strategy and design agency based in the San Francisco Bay Area. The acquisition establishes a West Coast presence for gsi interactive and adds several new client relationships.
“The acquisition of Silverlign is a strategic fit and complements our growing digital agency business,” said Nick Pahade, president of gsi interactive. “It provides our agency with a successful and highly talented West Coast team that delivers award-winning work for clients. In addition to Silverlign’s history of growth, we gain several new client relationships and we add resources and new solutions for current gsi interactive clients.”
“We are very excited to become a part of GSI’s interactive marketing services division and we look forward to immediately contributing our experience and expertise to gsi interactive as it grows its opportunity in this space,” said Randy E. Basso, president and strategy director of Silverlign. “This is an excellent fit for our agency and for our clients as we become part of an organization that has been successful in helping retailers and brands grow their businesses in a digital world.”
Terms of the deal were not disclosed. Silverlign will operate as a stand-alone subsidiary of gsi interactive and the agency’s two founders, Basso and Tim Kain, the agency’s executive creative director, will continue to lead Silverlign’s operations and report to Pahade. This acquisition follows gsi interactive’s expansion into New York City with the opening of an office there in March.
Silverlign’s core competencies include research and strategy, integrated design and digital solutions. Based on these strengths, the agency provides integrated brand and marketing strategy, Web strategy and design, brand communications and advertising, online marketing, search engine optimization, user experience and usability, and emerging media services. The majority of the agency’s business is generated from clients in the consumer retail, travel and technology industries.
Silverlign was established in 2001 by founders and current owners Basso and Kain. Silverlign employs approximately 25 full-time professionals that provide integrated strategy and design agency services to approximately 23 clients.
Gridley & Company, a New York City-based boutique investment bank, provided GSI with advisory services on the deal.
About GSI Commerce
GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog (www.e-Dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “look forward to,” “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “could,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule,” “designed,” “future,” “discussions,” “if,” “objective,” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic clients and suppliers and the timing of the establishment, extension or termination of its relationships with strategic clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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gsi interactive Opens Office in New York
04.02.2009
KING OF PRUSSIA, Pa., Apr 2, 2009 – Nick Pahade, president of gsi interactive℠, a division of GSI Commerce Inc. (Nasdaq: GSIC), today announced that the digital agency has opened an office in New York to better serve its clients. gsi interactive provides a comprehensive suite of digital solutions, including strategy, usability, design, marketing, photography, content development, and emerging media.
The new office is located in the SoHo section of Manhattan and marks the first satellite office for gsi interactive, located in King of Prussia, Pa. The opening of the office reflects the growing focus in the digital space for the company and its client base, as well as the increase in the number of clients in and around the New York area.
“The new location allows us to accommodate the growing needs of our current New York clients, while enabling us to expand our reach and presence in the tri-state area,” said Nick Pahade. “We are always striving to make improvements and look for ways to invest in areas that will ultimately benefit our clients. The New York area, with its abundance of experienced professionals, also offers us an opportunity to add additional talent to our team.”
About GSI Commerce
GSI Commerce® (http://www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and digital marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forwardlooking statements. Actual results might differ materially from what is expressed or implied by these forwardlooking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.